Design Professionals Tips and Inspirations

Design Professionals Tips and Inspirations

Understanding Color

Shared by Florida Painting Artists Corp – Port St Lucie’s Painting Contractor
Credit: Sherwin Williams Blog

Read what Dr. Sally Augustin has to say..

Sally Augustin, PhD, is a practicing design and color psychologist, and Principal at Design with Science, a firm that specializes in using science-based insights and incorporating it into interior and commercial design. Sally offers her expert tips for creating spaces that evoke different moods, so you can create the perfect atmosphere in each room of your home.

Q&A With Dr. Augustin

Q: How does color affect people?
“Color has a tremendous effect on how people experience their physical world by influencing people’s moods. People have favorite colors and colors they link to positive, milestone events in their lives, like their wedding colors for example. Seeing those shades generally has upbeat emotional implications. Color also affects mood and emotion via saturation and brightness levels. Colors that are less saturated but relatively bright, such as a sage green with a lot of white mixed into it, are pleasantly relaxing when viewed while colors that are more saturated but not as bright, such as a vibrant emerald green, are more energizing.”

Q: How does one’s culture impact color associations?
“Not all cultures have the same learned associations to hues. In Eastern countries, for example, the color white is linked to death, but that is not the case in other parts of the world. Regardless of culture, seeing red seems to give us a burst of strength, and green seems to enhance creative thinking. Interestingly, no matter where on the planet you go, people are most likely to say that their favorite color is blue, which makes this a great color to consider putting in a home you plan to sell soon.”

Q: Does gender impact color preference?
“Women tend to prefer slightly redder colors than men. So, for example, a good color for a women”s health center or a spa retreat designed for women is violet while a light blue is a better choice for similar spaces that will be used predominantly by men.”


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